Under Armour - Commit or Quit
Under Armour + SEC (Southeastern Conference)
No one likes a fair-weather athlete. So don't be a fair-weather fan, and stick with the team through thick or thin. (student work*)
Commit or Quit.
Placed around the various SEC college campuses and college towns to help promote the "Pre-Game Showdown" events, and garner school spirit/competitiveness.
Commit or quit site:
Check-In kiosks on game days:
Jumbotron at stadiums:
Guerilla promo stickers:
Placed around various campus locations.