Art Director 👩‍💻
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BH2020

 
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During this unprecedented time, especially on an election year, how do we help people do their civic duty while being safe? Our task from the Biden/Harris team was to help educate voters on their options for voting early - particularly in the key swing states of AZ, PA, MI, WI, NC, and FL. From mail-in ballots to drop-off boxes, the deadlines and offerings diff from state to state.

Our solution was the creation of these artful array of vintage travel poster inspired illustrations that represented each state’s unique characteristics. This visual mechanism helped both convey the information in a more digestible way while being eye-catching.

THE RESULTS:

160,000,000 americans voted | 100,000,000 early votes casted

4 out of 6 targeted swing states voted blue | 46% of americans voted early by mail

 

 

Key art

(i collaborated/illustrated these with Judy su and peter chlebak)

Pennsylvania - Oat Farm

Pennsylvania - Oat Farm

Pennsylvania - Rural

Pennsylvania - Rural

Florida - Beach

Florida - Beach

Michigan - Home of the Cars

Michigan - Home of the Cars

Arizona - Desert

Arizona - Desert

Pennsylvania - Bell

Pennsylvania - Bell

Pennsylvania - Steel Bridges

Pennsylvania - Steel Bridges

Florida - Everglades

Florida - Everglades

Michigan - Lakes

Michigan - Lakes

Arizona - Urban

Arizona - Urban

North Carolina - Lighthouse

North Carolina - Lighthouse

Florida - Deco

Florida - Deco

Wisconsin - Dairyland

Wisconsin - Dairyland

Michigan - Urban

Michigan - Urban

 

Geo-targeted OLA

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OOH

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Bus wrap

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