American Express is relaunching its iconic Platinum card for 2021. However, an increase to the annual fee, combined with mixed reactions to the new suite of member benefits, means we need to remind current and prospective Card Members why life is even better with Amex Platinum.
Let’s highlight and amplify the overarching value of the new Platinum Card in various ways and show how it helps people achieve their post-COVID aspirational lifestyles.
In a 6 month-long campaign, I worked on back to back concepting, pre-pro, production, and post-production on the four content series. Worked with various vendors and our in-house animation department to help bring these to life.
