Throughout the sexual revolution, K-Y has always been there, helping people of all persuasions enjoy more pleasurable sex. As the OG lube, K-Y is making waves now towards a sex-forward future. To help K-Y push forward into this sex-positive frontier, we look towards strategic partnerships with sexpert Shan Boodram and HER for credible all-inclusive content in the sex space for everyone.

In addition to concepting and creating original designs, we collaborated with feminist illustrator Barbara Malagoli to help bring the sexpert tips from Shan to life.